Influencer marketing is an ever-evolving channel that is rapidly growing, surpassing traditional marketing methods. This should not be surprising, considering that today’s consumers, particularly Gen Z and Millennials, spend significantly more time on social media compared to watching traditional media. To remain competitive and maximize profitability, brands need to stay updated on the latest consumer behavior and influencer marketing trends.
Our webinar is designed to help you navigate this dynamic landscape. We’ll highlight five big influencer marketing trends that brands must be aware of to achieve success in their marketing endeavors in 2024. Also, we’ll give you our best tips on how to stand out from the competition during the upcoming Black Week and holiday season.