Project Description


The state of influencer marketing 2022: The marketer’s edition

Influencer marketing is more popular than ever… 

… but many marketers are getting it wrong.

Having surveyed over 200 marketing decision-makers about their influencer marketing strategies, we’ve got some good news…

And some bad news.

While some of the tactics brands are employing will set them on the right path for success in the channel, others are actively going against the preferences and behaviours of their target consumers.