Project Description


The state of influencer marketing 2022: The consumer edition

Gen Z and Millennial audiences have new influencer marketing preferences…

… and marketers aren’t keeping up.

With new platforms and tactics to play with, and new audiences to engage, brands have been struggling to stay ahead of the rapidly evolving preferences and habits of consumers in the influencer marketing space.

So, we’ve done it for you.

And we don’t just mean the brands we already work with to deliver data-driven influencer marketing every day, we’ve done it for all of you.

Surveying over 1,000 consumers, we’ve got down to the nitty gritty of what exactly shoppers and social media users want from brands and influencers nowadays. From the traits that matter most to them in an influencer to the content formats they most enjoy, it’s all here in our 2022 State of Influencer Marketing Report: The Consumer Edition.