#E78 – RECESSION-PROOFING YOUR MARKETING: WHAT BRANDS NEED TO KNOW
The marketing budget is often one of the first to be cut when an economic downturn hits. But time and time again, history has proven that the companies that invest in marketing during challenging times are the ones that come out on the other side as winners.
But what type of marketing activities will make sure you’re hitting the mark? Is there a golden way to recession-proof your marketing strategy? In this week’s episode, we invited Erik Modig who works as professor of economics at the Center for Consumer Marketing at Stockholm School of Economics, to talk about what brands must know to survive the upcoming economic crisis.
Tune in to learn:
- Erik’s best advice on how to recession-proof your marketing strategy
- Reasons why this is the time to invest in marketing and brand building activities – or you’ll do your competitors a big favor
- Why it’s better to cut some marketing channels completely and instead go all in on a few