#E95 – SUCCEEDING WITH INFLUENCER MARKETING FOR A SERVICE

In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing – we’re talking about DHL Express!

In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to r