#E109 – YOUTY ON NAVIGATING THE EVOLUTION OF BEAUTY MARKETING
In this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic online beauty industry. In 2020, it emerged as a result of a merger between three renowned Nordic beauty sites: Blush, Eleven, and Nordicfeel.
With an extensive portfolio of over 25,000 products from brands like Lancome, Clinique, Gucci, and MAC, Youty has established itself as a leading force in the Nordic beauty market.