#E109 – YOUTY ON NAVIGATING THE EVOLUTION OF BEAUTY MARKETING

In this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic online beauty industry. In 2020, it emerged as a result of a merger between three renowned Nordic beauty sites: Blush, Eleven, and Nordicfeel.

With an extensive portfolio of over 25,000 products from brands like Lancome, Clinique, Gucci, and MAC, Youty has established itself as a leading force in the Nordic beauty market.

Linn Gegerfeldt has been a part of this incredible journey for almost a decade, witnessing firsthand the transformation of beauty marketing over the years. Today, we have the pleasure of having Linn with us to delve into the evolution of beauty marketing and discuss the significant changes that have shaped the industry.

Find out:

• How marketing differs for premium, mid-level and budget beauty products
• Linn’s take on the future of beauty marketing
• The rise of influencer brands and startups as competitors