#E108 – FROM PIONEER TO POWERHOUSE: HOW SELLPY NAVIGATES THE MODERN CONSUMER
In this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and H&M as its majority stakeholder, Sellpy has revolutionized the second-hand market.
In this week’s conversation, we’ll explore the journey of Sellpy’s marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-changing consumer behavior since its start, and hear how they’ve tackled the growing competition that has emerged.
- Sellpy’s take on the biggest consumer behaviour shift
- Key marketing tactics for launching on new markets
- How inspiration is used to build preference