Timestamps:

00:00 Introduction
1:44 Agenda
2:05 Who are Cure Media?
3:18 Emerging media consumption trends
3:29 Consumers will look for economy-conscious content
7:32 Time spent on TikTok increases
10:57 Ad-weariness is on the rise
12:50 Key marketing & advertising trends in fashion
13:17 Even the catwalks bow to the economy
16:06 Fashion finally comes round to digital
21:21 Gen Z enters financial independence
24:14 The influencer marketing tactics you’ll need in 2023
24:27 Viewing influencer marketing as a ‘think’ channel
27:52 Niches get niche-r
31:45 360° IGC
35:03 Key takeaways
37:19 Live Q&A