Project Description

#E79 – MEDIA 2023: CONSUMPTION TRENDS YOU NEED TO KNOW

As the number of channels and devices proliferate, it becomes harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the choices they make regarding their resources and budgets.

In today’s episode, we walk you through five of the media consumption trends that we think will rule in 2023 and which should therefore inform your strategy.

We’ll be discussing:

  • Which particular media channel we think will struggle the most
  • How mobile and social continues to rule it all
  • What brands should do about the fact that ad tolerance is decreasing