Project Description

YOU ARE EXCLUSIVELY INVITED TO

THE MASTER MEETUP

YOU ARE EXCLUSIVELY INVITED TO

THE MASTER MEETUP 2024

21th of May | 8.45-13.00 | Villa Dagmar, Nybrogatan 25, Stockholm

You are exclusively invited to The Master Meetup with Erik Modig, hosted by Cure Media. This opportunity is tailored specifically to those in management roles, and we have brought together a selected group of industry leaders from leading e-commerce and retail brands.

The goal of this half-day workshop is for you to gain knowledge and insights to further your success in your role as CEO/CMO. We will end by having a networking lunch together.

About the workshop:

Creativity to drive Business Results: How to stand out, while delivering customer value.

Join us for an insightful session with Erik Modig, a speaker, author, and researcher at the Stockholm School of Economics, who is a recognized expert in marketing research and advertising creativity. Delve into the critical role of creativity in shaping effective marketing strategies and communication in today’s competitive landscape.

What will you gain from the session?

  • Discover the key elements how creativity is crucial factor when it comes to developing marketing strategies and campaigns 
  • Understand the importance of innovative communication and strategies to stand out, while delivering customer value and engagement 
  • Delve into the consumer psychology of communication, branding and creativity affect business growth
  • Equip yourself with actionable tips, frameworks, and strategies that you can immediately implement in your organization.

Erik has researched about how consumers as well as professionals think and define advertising creativity. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. This session promises not just theoretical knowledge but practical insights that you can take back to your team.

Don’t miss this opportunity to learn from one of the best in the industry. The session promises to be both enlightening and actionable!

SPEAKER:

ERIK MODIG

Founder of MarketingLevels.com, assistant professor, author and lecturer at Stockholm School of Economic

Erik Modig is a marketing expert, assistant professor, author and a keynote speaker. Erik studies how creativity affects new product development and communication strategies towards consumers, companies and decision makers. He is also an appreciated teacher at Stockholm School of Economics and was appointed Teacher of the Year by the students.