#E74 – THE INFLUENCER MARKETING TECH FEATURES YOU NEED IN 2023 FT. BABAK FARAMARZIAN
Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen!
We sat down with Cure Media’s Co-Founder and Head of Product Babak Faramarzian. Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how much of a difference the right tech can make to your performance in the channel. But how exactly does it work to bolster the effectiveness of fashion brands’ influe