Project Description

#E77 – 4 WAYS FASHION MARKETING HAS CHANGED

In this week’s episode we’re going to take a deep dive into the fashion industry. But we’ll be leaving the trend-setting and taste-vetting to Anna Wintour. Instead, we’re going to be looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after.

We’ll be discussing:

  • What fashion brands can do about the crowded marketplace.
  • The importance of the terribly unsexy sounding corporate responsibility
  • Why the one-shot campaigns have had their time