Project Description

#E84 – WHAT RESEARCH TELLS US ABOUT CONSUMER BEHAVIOUR IN 2023 FT. GWI

What does something named “the lipstick effect” have in common with the economic downturn? Actually, a lot. With 2023’s economic situation, brands need to have a solid understanding of how to attract consumers’ loyalty and money before their competitors do.

In this episode, Frida Ekholm talked to Chris Beer, Data Journalist at GWI, one of the leading consumer insights companies for the global marketing industry, on what the latest data and research says about consumer behaviour in times of crisis – and how marketers need to adapt to it.

We’re unpacking:

  • The psychology of spending in times of crisis
  • Data from previous crises that will be valuable in 2023
  • How crises are shaping new behaviours