MAXIMISING ROI ON SOCIAL MEDIA
“Influencer marketing is growing rapidly and according to our market study doubling every second year and something that all major advertisers need to embrace and very few have the insight to handle the transition.”
– Sverre Flåskjer, Managing partner at Equip Capital
Sverre has 15 years of private equity experience with a main focus on the consumer sector across Norway and Sweden, and 25 years of experience in total from McKinsey, Herkules Capital and Orkla.
HOW DO DIGITAL NATIVES SUCCEED WITH E-COMMERCE?
A lot can be learned from how digital natives have grown and made their e-commerce business effective. In this Forbes article, our CEO and Co-Founder
Sam Foroozesh covers:
- How to be relevant for millennials and Gen Z
- Meeting audiences on their own terms
- How to drive cost efficient traffic in 2022
HOW DO DIGITAL NATIVES SUCCEED WITH E-COMMERCE?
A lot can be learned from how digital natives have grown and made their e-commerce business effective. In this Forbes article, our CEO and Co-Founder
Sam Foroozesh covers:
- How to be relevant for millennials and Gen Z
- Meeting audiences on their own terms
- How to drive cost efficient traffic in 2022
MARKETING’S (NEW) GOLDEN RULE: MEET YOUR AUDIENCE ON THEIR TERMS
It’s crucial for fashion brands to keep up with the changes in consumer behaviour so that they can capture their audiences exactly where they are. Learn where to spend your budget as a fashion retailer in today’s climate.
63% of 18-to-34-year-olds trust what influencers say about brands much more than what brands say about themselves in their advertising.
– Edelman Trust Barometer Special Report
63% of 18-to-34-year-olds trust what influencers say about brands much more than what brands say about themselves in their advertising.
– Edelman Trust Barometer Special Report
HOW NA-KD CUT THROUGH THE NOISE IN A CROWDED MARKETPLACE AND CREATED RAPID GROWTH
Oscar Von Konow is the COO, Deputy CEO, and also one of the NA-KDs co-founders. We talk about their key strategies to cut through the noise in a crowded marketplace and how they have managed to grow and become so successful in so many different markets – both from a marketing and business perspective.
SCROLL THROUGH SOME OF OUR COLLABORATIONS
AN ENTIRE PODCAST DEDICATED TO KAPPAHL’S DIGITAL TRANSFORMATION AND KEEPING UP WITH CONSUMER BEHAVIOUR
We sat down with Kappahl’s CEO, Elisabeth Peregi, to discuss how their company transitioned to cope with the struggles of the pandemic, as well as what fashion retailers need to be competitive within the ever-prominent digital landscape and keep up with consumer behaviour shifts.
“Advertisers that are serious about their digital efforts need this kind of expertise to improve the effectiveness of their SOME spend which traditional agencies cannot offer.”
– Sverre Flåskjer, Managing partner at Equip Capital
Sverre has 15 years of private equity experience with a main focus on the consumer sector across Norway and Sweden, and 25 years of experience in total from McKinsey, Herkules Capital and Orkla.
