The creator economy is booming, and Snapchat is quickly becoming one of the top platforms for creators looking to expand their influence, engage with their audience authentically, and monetise their content. We sat down with Emily McDonnell, Head of Creative Partnerships at Snapchat, who shared invaluable insights into how creators can thrive on the platform. If you’re a creator looking to elevate your Snapchat game, here’s everything you need to know to succeed.

SNAPCHAT: A PLATFORM FOR AUTHENTICITY AND CREATIVITY

What sets Snapchat apart from other social media platforms is its emphasis on authenticity. The platform encourages creators to share the “real” parts of their lives, without the need for flawless editing or highly curated content. Whether you’re showcasing your daily routine, cooking a meal, or sharing your latest fashion finds, Snapchat allows you to show up as your true self.

This openness to raw, unfiltered content has made Snapchat a hub for Gen Z and millennials who crave more genuine, relatable content from their favourite creators. Creators can feel comfortable showcasing different facets of their lives, be it fitness, fashion, or personal struggles, without the need to adhere to a strict niche or aesthetic.

MONETISATION: TURNING YOUR PASSION INTO PROFIT

One of the most exciting updates for creators is Snapchat’s newly revamped monetisation program. The Snapchat Revenue Share program allows creators to earn money by inserting ads into their public stories and Spotlight content. If you’re already a verified creator (a “Snap-Star”), you can tap into this revenue stream by posting regularly on the platform.

To be eligible for the Snapchat Revenue Share program, creators need to have 50,000 followers, post at least 25 times per month, and maintain high engagement. But once you’re part of this exclusive program, the rewards can be substantial. Some creators have made over $1 million in just six months through the program, making Snapchat an increasingly attractive option for creators looking to build a sustainable business from their content.

TIPS FOR SUCCESS ON SNAPCHAT

  1. Post Consistently: The key to success on Snapchat is consistency. Emily advises creators to post at least 25-30 snaps per day and 3-5 times per week on Spotlight. The more active you are, the more opportunities you’ll have to reach a wider audience and stay top of mind with your followers.
  2. Embrace Your Personality: Snapchat thrives on personality-driven content. The more you show your true self and share your authentic experiences, the stronger your connection with your audience will be. Whether you’re having a bad day or celebrating a victory, sharing these personal moments helps build a deeper bond with your followers.
  3. Utilise Spotlights: Don’t forget to take advantage of Snapchat’s Spotlight feature. This is where you can get discovered by new users, and posting regularly on Spotlight will increase your chances of being featured and gaining exposure to a larger audience.
  4. Create a Community: One of the unique aspects of Snapchat is its focus on creating positive, supportive communities. Without the public comment sections that dominate other platforms, creators and followers can communicate directly via direct messages, creating a more intimate, encouraging environment. Engage with your followers, reply to messages, and foster a sense of belonging on your page.

THE IMPORTANCE OF CO-CREATION WITH BRANDS

As a creator, it’s essential to find brands that align with your personal style and values. When collaborating with brands, Emily emphasises the importance of co-creation. Rather than simply reading a scripted ad or following a rigid brief, work with the brand to create content that feels authentic and resonates with your audience.

Co-created content allows you to bring your creative vision to life, resulting in a more organic and impactful partnership. When brands trust you to be your authentic self, your audience will sense it, leading to higher engagement and better results for both you and the brand.

LOOKING TO THE FUTURE: TRENDS SHAPING THE CREATOR SPACE

Looking ahead, Snapchat is expected to continue evolving, with a growing focus on community-driven content and creative freedom. As a creator, it’s essential to keep up with these trends and stay true to what makes you unique. Snapchat’s emphasis on personality-driven, behind-the-scenes content will only grow stronger, and creators who embrace this shift will find even more success on the platform.

So if you’re a creator looking to make a mark on Snapchat, now is the perfect time to dive in. With monetisation opportunities, a supportive community, and a focus on authenticity, Snapchat provides a platform where you can build a successful presence and connect with your audience on a deeper level.