Hear Cure Media speak at the Internet in Focus event, one of Sweden’s largest social media and digital marketing institutions. Cure Media will be joining two separate panels throughout the day with discussions circling around topics related to social media and eCommerce.
Sanna Ödmark, Head of Marketing at Cure Media, is joining a panel to discuss difficulties around the marketing funnel and the customer journey, from awareness to conversion and eventually to all brands’ end goal: loyalty. Being in a tough economic climate and with recession looming, brands may struggle with prioritising where in the funnel they should invest most focus and resources, and many will feel unsure as to which stage will generate most value for their brand. The panel will share their expertise and offer their thoughts on the matter.
How To Prioritise Budget Across the Marketing Funnel
Here’s Sanna’s take on what she will be talking about: “We see many leaking marketing funnels out there today. Too many B2C brands invest a big part of their marketing budgets into the upper part of the funnel hoping to build brand awareness. However, when the middle part gets forgotten and activities that increase positive sentiment and preference are neglected, brands will discover they’re not able to fully capitalise on the investments they’ve made at the awareness stage. Instead, they will find themselves compensating by overspending in the lower funnel. I’ll talk about how peer-to-peer marketing, such as influencer marketing, can help brands build appreciation, preference and ultimately, a more solid marketing funnel”.
Social Media Trends in 2023
Later in the afternoon, we will hear from two other Cure Media speakers in a panel, discussing how influencer marketing will come to shape the future of eCommerce. They will share their expertise and predictions as to what digital trends we’ll see in 2023, what influencer marketing-strategies work best in times of crises, and how brands can adapt during recessions or challenging economies.
Julia Arheden, Brand Partnership Advisor at Cure, shares her excitement for the event: “I’m super excited to attend the conference! Discussing influencer marketing, sharing our knowledge and getting to know other people in the industry i