#E35 – RISKING MORE BY DOING LESS: WHY YOU NEED TO SCALE YOUR INFLUENCER MARKETING
The Gen Z and millennial female audience’s top source for finding products to purchase is influencers’ posts on social media. The current consumer behaviour shift is huge for the influencer marketing industry. A change in shopping habits like this means that consumers are relying on influencers to a greater extent than ever before – to offer inspiration and to help them navigate the eCommerce jungle.
This fact alone is argument enough to scale up your influencer marketing. But together with the knowledge that we are spending more time on social media plus the emerging shift from traditional retail to eCommerce to social commerce – it’s impossi