Project Description


Best practices and ‘next’ practices of data-driven influencer marketing

Data is the secret sauce in all great marketing campaigns…

…but in fashion it’s an imperative.

In a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be.

And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to maximise your results; and it can take your strategy to the next level.

In this recorded webinar, you’ll get expert insights from our Head of Operations and Client Success Emma Lundsten, and our in-house Data Scientist Bernard Rosencrantz.

We’ll be discussing:

  • How to lay the foundations of your data-driven influencer strategy
  • What might be missing from your current activations
  • And next-gen applications to take your campaigns to the next level