Project Description


What are B2C marketers’ perspectives on the state of influencer marketing in 2021?

It’s finally here! Our annual brand survey on the State of Influencer Marketing 2021 which covers trends, challenges and future investments in influencer marketing to gather brands’ and marketers’ perspectives on the state of the industry in 2021.

In this podcast episode, Frida and Sanna will focus on eight key findings from the report, all based on the answers from B2C brands in Europe, as well as on findings from previous research.

You will learn:

  • How marketers plan to invest in the channel in 2021.
  • The most popular marketing channels among marketers.
  • Top challenges and goals with overall ma