Project Description


Today, a social media presence is a need-to-have rather than a nice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital transformation and the fast-growing digital-native brands.

To gain an understanding of what different social media marketing tactics there are out there and how fashion brands benefit from them, we invited Emily Sun, Campaign Manager at Cur