#E06 – THE ROLE OF SOCIAL MEDIA 2021 WITH HANAW RASHID

2020 was the year when we stopped talking about social detoxing and instead increased our time on social media more than ever to seek inspiration, information, entertainment and to socialize with friends, family and the online community.

In this week’s episode, Sanna Ödmark talks to Hanaw Rashid about the important, even life-saving role that social media plays today, and what brands need to consider to succeed with their social media strategies in 2021.

We cover topics such as:

• Why do we turn to social platforms?
• What type of content do consumers want to see on social media in 2021?
• The big shifts that are currently taking place on the social platforms

About Hanaw Rashid

Hanaw Rashid is a digital strategist and social media maverick with more than ten years of experience from working with digital communications. Thanks to her expertise within the digital field, Hanaw is an experienced speaker and appears frequently in the media, for example in Swedish morning shows (e.g. TV4 Nyhetsmorgon) and on Swedish Radio. She’s also a frequent guest lecturer at Berg’s School of Communication.