USING INFLUENCER MARKETING TO CHANGE
DEEP-ROOTED BEHAVIOUR PATTERNS
USING INFLUENCER MARKETING TO CHANGE DEEP-ROOTED BEHAVIOUR PATTERNS
Readly is a leading subscription service for digital magazines that makes it possible to read newspapers from all over the world – directly in your smartphone! With the help of Cure Media and influencer marketing, they want to change behaviour patterns and inspire their target group to try out new ways of reading magazines – digitally.
In this case, we tell you how they used influencer marketing to change deep-rooted behaviour patterns!
Download the case and learn more about:
- How relevant influencers were selected, on four different markets/p>
- The channel mix on the various markets
- The result so far