Project Description

#E119 – Behind L’oréal’s success: Rebecca Eliasson on creators, data & gen z

Prepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting the social media trends that will shape 2024 and beyond. Join Frida Ekholm and Sanna Ödmark on this 15 minute episode as we go through what’s hot, what’s not, and how brands can stay ahead of the game.

You’ll learn:

  • How photos are making a comeback on social media, challenging the video-dominated landscape.
  • The art of “Brand Cues” and how to make your brand stand out from the competition.
  • The concept of “Cross Interests” and how tapping into subcultures can unlock new, untapped audiences and ideas.