Timestamps:

(03:40) Who is a millennial?
(06:30) Millennial characteristics
(10:45) Example from Gymshark and Ellos
(12:10) Why you need to do marketing to millennials
(14:45) Volume and time is required
(16:10) Always on approach
(19:30) Social media and online habits of millennials
(23:25) Content that appeals to millennials
(27:25) How to reach and influence the millennial audience on social media
(29:15) Social commerce
(31:35) Millennials and influencers
(37:00) Summary: Do’s & Dont’s / Key Takeaways
(42:15) Questions