Timestamps:

(03:11) Definition of fashion brands
(04:40) Challenges for fashion brands today
(12:58) Consumers reaction to influencer recommendations
(15:09) How influencer marketing is more authentic than other marketing methods
(15:48) How millennials (aged 25-40) discover fashion trends on social media
(16:35) Common mistakes and how to avoid them
(26:25) Different influencer marketing strategies
(30:36) 5 keys to successful influencer marketing
(38:13) Social media tactics and trends to keep an eye on
(45:17) Revisiting: 5 keys to successful influencer marketing
(47:09) Questions