#E18 – MAKING INFLUENCER MARKETING A SUCCESSFUL ROI CHANNEL

Ellos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It is also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month.

In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their influencer marketing strategy and wha