Project Description

#E63 – L’ORÉAL GM ON HOW BEAUTY CAN BUILD INCLUSIVITY

L’Oréal is on a mission to ‘create the beauty that moves the world’.

With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oréal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oréal family encompasses a staggeringly wide range of products with something to suit everyone. And it’s this inclusiveness that drives their wider marketing and business goals.

As inclusivity and diversity become critical purchasing motivators for consumers as well as ethical musts for brands, we turned to L