Project Description


How do you create a differentiated brand position in the online realm, when more and more brands are entering the digital space? Stronger is one of the fastest growing digital native brands in Sweden and in this week’s episode, Sanna Ödmark talks to Matilda Lönn, Head of Influencer Marketing at Stronger, about their keys to success.

Tune in and learn more about how Stronger works with social media and influencer marketing to build a strong brand community among their target audience, and also, how they’ve managed to build top of mind awareness in a competitive marketplace.

We also cover topics such as:

  • The value of leveraging user-generated content (UGC) to connect with your audience
  • Why picture perfect Instagram feeds are no longer to strive for
  • Tips on how to succeed with influencer marketing today and in the future

About Matilda Lönn:

Matilda Lönn is the Head of Influencer Marketing at Stronger, a leading Swedish activewear brand that sells products through global e-commerce. Matilda has more than 5 years experience from working with influencer marketing at two of the fastest growing digital native brands in Sweden, at the forefront of the industry. Over the years, she has accumulated extensive experience and knowledge about how companies should work with influencers in order to increase brand awareness in a genuine and relevant way, and thereby increase sales and customer satisfaction.