Project Description

#E57 – WHAT AN INFLUENCER LOOKS LIKE IN 2022: THE ZALANDO PERSPECTIVE

Influencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in.

Speaking to Natalie Wills, Global Director of Marketing at Zalando, we’re taking a pragmatic look at