#E34 – CAUSE-LED INFLUENCER MARKETING W/ NEVE FEAR-SMITH @ TALKING INFLUENCE

Today’s consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers – this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this as a brand?

In this week’s episode, we have Neve Fear-Smith from Talking Influence, one of the thought-leading B2B publications covering topics surrounding the influencer marketing industry. At Talking Influence, Neve is covering emerging industry topics and making sure industry professionals are keeping up-to-date with the latest insights. Today, Neve is with us in the studio to share her advice around cause-led influencer marketing.

We’ll be talking about:

• Best practice example of cause-led influencer marketing
• How brands should approach social causes
• What makes a successful cause-led collaboration