Project Description

#E56 – AGE INCLUSION: IS FASHION MISSING A VALUABLE MARKET?

In a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing.

So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above?

Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age inclusion needs to look like for fashion brands, and why it needs to happen now.

Hear about:

  • The role influencers can play in broadening brand appeal to 40+ consumers
  • How this age bracket compares to their Gen Z counterpart