Project Description


Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to understand how the fast-growing platform can work for them.

For years, Instagram has been the primary online space for brands to grow their businesses on and some have really succeeded in fostering a good brand image within this space. However, while posting aesthetic content might’ve worked great for the ‘Gram, this won’t be the case when it comes to TikTok.

To figure TikTok out better, we invited Julia Arheden, Brand Partnership Advisor at Cure Media into the studio. Julia is not only an influencer marketing expert, but a TikTok and beauty enthusiast, too. In this episode, we have merged these two expert areas of Julia to deep-dive into 5 ways beauty brands can grow engagement on TikTok.

We’ll be discussing:

  • How the TikTok algorithm works
  • What audiences you can reach on TikTok
  • Why beauty brands should hop on hairca