MARKETING CHANNEL CHOICE

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel

Marketing Channel Choice

WINNING CONSUMER TRUST AND LOYALTY IN THE DIGITAL AGE

The average western consumer is exposed to more than 3,000 commercial messages every day – how will you make sure your message gets noticed and remembered?

Not only do you need to know where your audience can be found, you also need to figure out how to balance your media mix between all the different channels at hand. Further to this, you’ll need a firm grasp on how your target audience prefers to be communicated with and what triggers them to perform desired actions.