INTERVIEW WITH SVERRE FLÅSKJER
SVERRE FLÅSKJER, MANAGING PARTNER AT EQUIP CAPITAL
Sverre has 15 years of private equity experience with main focus on the consumer sector across Norway and Sweden, and 25 years of experience in total from McKinsey, Herkules Capital and Orkla.
Sverre has previously held positions as Associate Principal at McKinsey, Managing Partner and Chief Investment Officer at Herkules Capital, interim CEO at Estrella Maarud, interim CEO at Nille and Marketing Director at Orkla Confectionary.
Why did you choose to invest in influencer marketing?
Influencer marketing is growing rapidly and according to our market study doubling every second year and something that all major advertisers need to embrace and very few have the insight to handle the transition.
With your extensive marketing background in mind, what value do you believe influencer marketing brings to the media mix in general?Influencer marketing radically improves the effectiveness and ROI of social media and digital advertising. Consumers trust their influencers and have much higher attention when the message comes from someone they feel they know. SOME consumption is much higher than the share of spend on SOME and a great opportunity for brands to increase ROI.
How did you come in contact with Cure Media?Our company Makeup Mekka partnered with Cure Media on influencer marketing, and Cure helped us create a very strong growth momentum for Makeup Mekka in new markets such as Sweden. We have known them for more than a year and to discuss a partnership for further growth seemed like a natural next step.
Why did you choose to invest in Cure Media?Cure Media is a pioneer in influencer marketing with unique expertise and radically improves customer ROI in social media. It was inspiring for us to see how satisfied their customers are and how much they have to offer the brands they partner with. Advertisers that are serious about their digital efforts need this kind of expertise to improve the effectiveness of their SOME spend which traditional agencies cannot offer.
Guess you have looked at more companies within the influencer marketing space, what differs Cure Media from other companies in the market?Cure Media has a unique expertise that no other company we have seen can match. The mix of the advanced tech platform enabling the service and the expertise in the team is matched by no other company we have seen.
What do you believe is the future for Cure Media and the industry?First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
Influencer marketing radically improves the effectiveness and ROI of social media and digital advertising. Consumers trust their influencers and have much higher attention when the message comes from someone they feel they know. SOME consumption is much higher than the share of spend on SOME and a great opportunity for brands to increase ROI.
How did you come in contact with Cure Media?Our company Makeup Mekka partnered with Cure Media on influencer marketing, and Cure helped us create a very strong growth momentum for Makeup Mekka in new markets such as Sweden. We have known them for more than a year and to discuss a partnership for further growth seemed like a natural next step.
Why did you choose to invest in Cure Media?Cure Media is a pioneer in influencer marketing with unique expertise and radically improves customer ROI in social media. It was inspiring for us to see how satisfied their customers are and how much they have to offer the brands they partner with. Advertisers that are serious about their digital efforts need this kind of expertise to improve the effectiveness of their SOME spend which traditional agencies cannot offer.
Guess you have looked at more companies within the influencer marketing space, what differs Cure Media from other companies in the market?Cure Media has a unique expertise that no other company we have seen can match. The mix of the advanced tech platform enabling the service and the expertise in the team is matched by no other company we have seen.
What do you believe is the future for Cure Media and the industry?First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
Our company Makeup Mekka partnered with Cure Media on influencer marketing, and Cure helped us create a very strong growth momentum for Makeup Mekka in new markets such as Sweden. We have known them for more than a year and to discuss a partnership for further growth seemed like a natural next step.
Why did you choose to invest in Cure Media?Cure Media is a pioneer in influencer marketing with unique expertise and radically improves customer ROI in social media. It was inspiring for us to see how satisfied their customers are and how much they have to offer the brands they partner with. Advertisers that are serious about their digital efforts need this kind of expertise to improve the effectiveness of their SOME spend which traditional agencies cannot offer.
Guess you have looked at more companies within the influencer marketing space, what differs Cure Media from other companies in the market?Cure Media has a unique expertise that no other company we have seen can match. The mix of the advanced tech platform enabling the service and the expertise in the team is matched by no other company we have seen.
What do you believe is the future for Cure Media and the industry?First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
Cure Media is a pioneer in influencer marketing with unique expertise and radically improves customer ROI in social media. It was inspiring for us to see how satisfied their customers are and how much they have to offer the brands they partner with. Advertisers that are serious about their digital efforts need this kind of expertise to improve the effectiveness of their SOME spend which traditional agencies cannot offer.
Guess you have looked at more companies within the influencer marketing space, what differs Cure Media from other companies in the market?Cure Media has a unique expertise that no other company we have seen can match. The mix of the advanced tech platform enabling the service and the expertise in the team is matched by no other company we have seen.
What do you believe is the future for Cure Media and the industry?First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
Cure Media has a unique expertise that no other company we have seen can match. The mix of the advanced tech platform enabling the service and the expertise in the team is matched by no other company we have seen.
What do you believe is the future for Cure Media and the industry?First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
First and foremost, radical growth. No brands can ignore this if they want to be effective in social media.
