Project Description

#E59 – WINNING OVER GEN Z: TACO BELL’S SECRET SAUCE

With a popular wedding package and a fan list that includes the likes of Doja Cat and Lil Nas X, Taco Bell is a name beloved of all generations but unlike many longstanding brands, they’ve found particular success with the Gen Z-ers. So we wanted to know their secret…

Riding on the high of the return of the Mexican pizza, we spoke to Matt Prince, Senior Manager of Public Relations and Brand Experience at Taco Bell, about how this fast food brand keeps whipping up a social media frenzy for all the right reasons.

We’ll be discussing:

  • Why Gen Z are such a powerful audience
  • How to cultivate cult loyalty for your brand
  • And where user-generated content should factor into