What’s shaping the creator economy, and how can your brand stay ahead?

The creator economy is transforming, and with it, the way brands connect with audiences.
In this recorded session, we unpack the five key shifts defining the next era of marketing and reveal how brands can stay relevant in a fast-moving digital landscape.

In this session, you’ll learn:

• How to build social-first strategies that start in the feed, not the boardroom
• How to turn trends into brand relevance before the moment passes
• How to find creators who truly fit, not just look good on paper
• How to scale UGC without losing authenticity or control
• How to grow brand love through community, not just content

PLUS: Go behind the scenes of Intersport’s award-winning campaign “Find Your Best Run”, a real-world example of modern brand building through creator marketing.

Tune in to discover what’s shaping the creator economy in 2026, and how your brand can lead the way.