Project Description

#E62 – THE STATE OF INFLUENCER MARKETING 2022: THE MARKETER’S EDITION

Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want.

Long story short: not always.

Throughout our research we found clear evidence that brands and marketers aren’t alw