Project Description

CREATIVE CASE

POLARN O. PYRET

RELEASE EVENT FOR STIG LINDBERG COLLECTION

Cure Media collaborated with Polarn O. Pyret to organize the launch event for their latest designer collaboration with Stig Lindberg. The collection introduced by Polarn O. Pyret includes a variety of clothing items, pajamas, and robes inspired by Lindberg’s designs.

The event centered around the theme of self-care, in line with the nightwear focus of the collection. It featured an afternoon dedicated to mindfulness and wind down yoga, followed by a cozy of afternoon tea. The goal was to create an environment that emphasized relaxation and well-being.

To enhance the experience, each of the 10 influencers invited to the event received a robe embroidered with their name, along with matching pajamas for themselves and their children. These personalized items were part of a goodie bag provided to the guests.

Cure Media and Polarn O. Pyret co-hosted the event with Melina Criborn, an influencer who has had a longstanding partnership with the brand. Her participation aimed to leverage her familiarity and connection with the audience.

What we did: Idea & Concept, Set Design, Brief, Influencers, Project Management, Location, Production, Goodie Bags