Running is being fundamentally redefined – it’s no longer just about racing others, but about tuning inward. 

In this episode, we sit down with Hedda Schroeter Skaug, creator, runner and one of the strongest voices shaping Norway’s running and lifestyle community, to talk about running as presence, balance and belonging, not just performance and data. 

We explore why learning to listen to your own body can be more powerful than obsessing over pace, sleep scores and Garmin stats – and how constantly comparing yourself to others can quietly drain the joy out of movement. 

We dive into: 

• How Hedda balances training with real life (friends, family, downtime… and December darkness) 
• Why she owns (and genuinely needs!) at least six different pairs of running shoes
• And what Hedda believes will be the next big thing after run clubs 

Whether you’re a brand trying to understand Norway’s outdoor culture, or a creator navigating performance pressure, platforms and expectations, this episode offers a calmer, more human perspective on what running and community can be when you stop looking outward and start listening inward.