#E146 – How Snapchat Is Redefining the Creator Economy

This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.

We discuss:

  • What makes Snapchat different from other social platforms
  • How creators are thriving, and monetising, on Snapchat
  • Why engagement on the platform is stronger than ever

Emily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months.