Spring 2025, Kronans Apotek launched KIND, their new dermatological skincare line, together with three new summer scents: Sunnanvind, Sommarkväll, and Havsbris. To mark the occasion, we hosted their first creator-led event: Kronans Summer Pharmacy.

Instead of a traditional launch, we created a breakfast pop-up designed to capture the essence of summer.

THE EXPERIENCE:

• Seasonal breakfast and open conversation
• Products displayed as market-style finds
• Skincare consultations with certified dermatologists
• Handwoven baskets for personal product picks

Hosted by Felicia Aveklew, the event brought together 25 creators from beauty, lifestyle, and parenting.

Scope: Concept & Creative, Briefing, Influencer Strategy, Project Management, Venue, Programming.