#E04 – WHAT ROLE DOES INFLUENCER MARKETING PLAY IN THE MEDIA MIX?

One of the biggest challenges marketers face today is understanding the role of influencer marketing in the media mix and on the consumer journey.

Recognize yourself? You’re not alone!

In this conversation we are joined by Emma Lundsten, Global Head of Operations & Customer Success at Cure Media. Emma is responsible for creating strategies and frameworks for our clients. She also manages our operations team that executes collaborations together with customers and influencers on a day-to-day basis.

In this episode we address some of your burning questions, including how influencer marketing fits into the overall media mix, and what role the channel plays in relation to the consumer journey and other media channels.