Join us for an exclusive breakfast seminar with Kronans Apotek —one of Sweden’s most well-known pharmacy chains that masters the art of standing out in a competitive market. Together with Cure Media, they’ve combined high-level creativity with business-driven metrics, proving that influencer marketing is about more than visibility—it’s about impact.

Take their campaign “Pollen Goes Fashion,” the only influencer-driven campaign shortlisted at the TikTok Awards, and also shortlisted at Spinn 2025, the competition recognizing Sweden’s best PR work—a perfect example of how a creative concept can strengthen a brand and engage the right audience in a way that feels fresh and authentic.

• How do you come up with an idea that both entertains and drives business results?
• Why is creativity the key to both brand-building and sales?
• Which content trends will define social media in 2025—and how can your brand leverage them?

These are just a few of the questions we’ll tackle together with Anja Fahlström, Digital Marketing Manager at Kronans Apotek, and our own creative experts Jade and Frida from Cure Media’s Creative Team, who will share their process for turning insights into breakthrough campaign ideas.

Agenda: 

08.00 | Welcome & breakfast 

08.30 | How Creativity in Influencer Marketing Drives Business Impact

09.10 | Q&A

* This event will be held in Swedish