New feature streamlines music use in influencer marketing while ensuring rights, reach, and quality
Music has become a crucial part of successful influencer marketing, boosted by platform algorithms and expected by audiences. However, copyright issues continue to block campaigns from reaching their full potential.
To solve this, Cure Media has launched an integrated music solution directly on its platform, developed in collaboration with Epidemic Sound. The feature offers access to thousands of high-quality, rights-cleared tracks, updated regularly to reflect trending sounds, especially from platforms like TikTok.
“This is a solution we know the industry truly needs. Music is no longer just a fun addition, it’s essential for standing out on social media today,” says Babak Faramarzian, CPO & Co-Founder at Cure Media. “With our new music integration developed in partnership with Epidemic Sound, creators can produce freely and brands can advertise confidently, without worrying about rights complications.”
Fully embedded in Cure Media’s creator workflow, the music integration simplifies production and eliminates rights-related risks during or after campaign creation.
“We want to make it easy to do the right thing,” Faramarzian adds. “With access to Epidemic Sound’s extensive music library, and strategic insights from their team on what’s trending across platforms, we can deliver brand-tailored options that help our clients hit the right tone and stay true to their brand identity, without compromising on rights, quality, or reach.”
Epidemic Sound’s catalog includes over 50,000 tracks and 390+ genres, used by brands like GoPro, Axel Arigato, and creators such as The Sidemen and Jon Olsson.
“Music is key to cutting through the noise and creating content that resonates,” says Frida Jones, Chief Enterprise Sales Officer at Epidemic Sound. “We’re thrilled to partner with Cure Media to empower more brands and creators to elevate their storytelling with engaging music, without the legal risks.”
This new feature underscores Cure Media’s commitment to advancing influencer marketing by addressing emerging needs, especially as music continues to shape what breaks through on social media.