The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide.

In this episode, we unpack five of the biggest shifts defining the creator economy in 2026, and what they mean for brands, marketers, and the future of advertising. From the Cannes Lions stage to TikTok feeds, from sonic branding to community-led growth – this is where influencer marketing stops being a channel and becomes the strategy.

Tune in to learn:

• Why deep insights, not just data, are the key to staying relevant in today’s creator economy
• How the smartest brands plan for micro trends and momentum instead of just campaign seasons
• What’s behind the shift from data-first to creator-first and why trust is the new currency
• The rise of sonic branding in short-form content (yes, sound matters more than you think)
• How communities are overtaking followers as the true driver of loyalty

If you want to stay ahead of what’s next, not just in influencer marketing, but in marketing full stop, this episode is your playbook for 2026.