News

Cure Media and La Roche-Posay have won Gold in the Effect & Engagement category at the Swedish Content Awards 2026 for NO REGERETS, a Nordic TikTok campaign developed by Cure Media in collaboration with La Roche-Posay. The win marks Cure Media's second consecutive Gold at the awards.

No Regerets, the creator-led TikTok campaign developed by creator marketing agency Cure Media for La Roche-Posay's Cicaplast Baume B5, has won bronze in the Community-Built Campaigns category at MIXX Awards Europe 2026. The award was presented on Thursday evening in Amsterdam, marking another international recognition for the acclaimed campaign. 

Cure Media, a creator marketing and influencer marketing agency, has been named Marketing Agency of the Year at the European Agency Awards 2026. The win in the broad marketing category is a strong recognition of Cure Media's position and growth in the European marketing industry, while also reflecting a wider industry shift as creator marketing has evolved from a standalone discipline into a central part of brands marketing strategies. 

Cure Media’s website has been nominated for Svenska Designpriset 2026 in the category Heldigitalt – Webbsida. Launched in May and created together with design agency NORD ID, the website was developed to better reflect Cure Media as the company it is today. 

Cure Media and La Roche-Posay took home three awards at the 2026 Global Influencer Marketing Awards in London for the NO REGERETS campaign. The campaign received the competition’s highest honour, the Global Influencer Marketing Grand Prix, as well as Gold for Best Audience Engagement Campaign and Silver for Best Use of User-Generated Content.

Cure Media and La Roche-Posay continue to receive international recognition for the “No Regerets” campaign. The campaign has now been nominated in four categories at the 2026 Marketing Week Awards. The nominations follow a Silver at The Drum Awards EMEA earlier this year and four nominations at the Global Influencer Marketing Awards, where the winners will be announced in September.

On June 3, IAB Sweden brought together some of the industry’s leading voices to discuss the future of creator marketing. Moderated by Cure Media’s CMO, Sanna Ödmark, the seminar explored how creator marketing is evolving from a tactical marketing channel into an integrated part of companies’ broader business strategies.

Cure Media and La Roche-Posay have won Silver in the Social Media category at The Drum Marketing Awards EMEA 2026 for the campaign "NO REGERETS". The winners were announced during the awards ceremony at Evolution London on June 3. 

Cure Media has won Gold at the Global Social Media Awards 2026 in the category Best Use of Social Media for Health & Beauty, together with our client Kronans Apotek, for the campaign 'Dangerously Close to the Sun'.

Cure Media recently took the stage at Creator Economy in Copenhagen together with L’Oréal Nordics, to share perspectives on how creator-led marketing is evolving.