We’re thrilled to share that Cure Media has won Gold at the Global Social Media Awards in the category Best Use of Social Media for Health & Beauty, together with our client Kronans Apotek, for the campaign 'Dangerously Close to the Sun'.
This international recognition celebrates work that combines creative excellence with real impact, and highlights how creator-led ideas can turn cultural tension into meaningful engagement.
'Dangerously Close to the Sun' took on a sensitive and often overlooked topic, using creators to spark conversation in a way that felt both relevant and authentic. By tapping into culture and community, the campaign moved beyond awareness, driving real interaction and connection with the audience.
Winning Gold on a global stage is not just a proud moment for the team, but a testament to the power of insight-driven, creator-led marketing done right.
"The campaign stood out for uniquely tackling challenges, evaluating results, and actively managing comment sections, achieving well-defined targets and notable success."
- Global Social Media Awards jury
