Cure Media and La Roche-Posay took home three awards at the 2026 Global Influencer Marketing Awards in London for the NO REGERETS campaign. The campaign received the competition’s highest honour, the Global Influencer Marketing Grand Prix, as well as Gold for Best Audience Engagement Campaign and Silver for Best Use of User-Generated Content.
The Global Influencer Marketing Grand Prix is awarded to the campaign judged to be the best overall work globally. The award cannot be entered directly; instead, the winner is selected from all campaigns awarded Gold across the competition.
"Seeing NO REGERETS continue to gain international recognition is incredibly exciting. The campaign is built on a strong cultural insight and demonstrates what can happen when a brand, creators and community are able to genuinely interact. To be recognised alongside some of the world’s leading players in creator marketing is an incredible acknowledgement of both the idea and everyone who helped bring it to life," says Emma Lundsten, COO at Cure Media.
NO REGERETS was born from the insight that the Nordics are one of the world’s most tattooed regions and centred on a topic that sparks both engagement and emotion: tattoo regret. The campaign was activated across Sweden, Norway, Denmark and Finland, inviting people to share their own stories and experiences.
In total, the campaign generated 39.3 million views, 1.1 million engagements and more than 5,000 organic comments. During the campaign period, NO REGERETS accounted for 39 percent of La Roche-Posay’s total annual engagement across the Nordics.
The campaign has since gained international recognition. Earlier this year, NO REGERETS was awarded Silver for Best Use of Social Media at The Drum Awards EMEA and is also nominated in four categories at the 2026 Marketing Week Awards.
The Global Influencer Marketing Awards are held annually in London and recognise outstanding international work in influencer and creator marketing.
The Global Influencer Marketing Grand Prix was introduced in 2026 and is awarded to the campaign judged to be the most outstanding globally.
