Cure Media and La Roche-Posay receive four nominations at the Marketing Week Awards 

Cure Media and La Roche-Posay continue to receive international recognition for the “No Regerets” campaign. The campaign has now been nominated in four categories at the 2026 Marketing Week Awards. The nominations follow a Silver at The Drum Awards EMEA earlier this year and four nominations at the Global Influencer Marketing Awards, where the winners will be announced in September. 

The “No Regerets” campaign has been nominated in the categories Best Use of Content, Best Use of Influencers or Creators, Best Use of Social Media, and Excellence in Health and Life Sciences. When announcing this year’s shortlist, Marketing Week also highlighted La Roche-Posay as one of the year’s most nominated brands. 

This year’s shortlist features some of the world’s biggest brands and agencies. In the four categories in which “No Regerets” is nominated, the campaign is competing against entries from the likes of Burger King, Meta, Nestlé and Specsavers. 

"The fact that “No Regerets” continues to receive recognition from international juries is a great testament to the strength of both the idea and its execution. The campaign is built on a simple but important insight: relevant communication doesn’t start with what a brand wants to say, but with what people are already talking about. It’s incredibly exciting to see the campaign continue to receive international recognition," says Emma Lundsten, COO at Cure Media. 

The campaign was developed by Cure Media for La Roche-Posay and Cicaplast Baume B5, based on the insight that the Nordics are one of the most tattooed regions in the world and that many people have stories about tattoos they regret. From this insight, “No Regerets” was born, turning TikTok’s comment sections into the creative hub of the campaign. Together with 23 creators across Sweden, Norway, Denmark and Finland, followers were invited to share their own tattoos and the stories behind them directly in the comments. 

This year’s Marketing Week Awards shortlist was selected by a jury of more than 40 marketing directors and CMOs, who assessed hundreds of submitted entries. The winners will be announced at the awards ceremony at The Londoner in Leicester Square on 19 November 2026.