Creator marketing isn't just evolving - it's changing the way marketing works. As creator thinking moves closer to the core of brand strategy, the old playbook is losing its relevance.
The brands that win in 2027 will need to rethink how they build brands, earn attention and drive growth.

KRISTIAN MELÅ
Co-founder & CBDO

FRIDA EKHOLM
Creative Lead

SANNA ÖDMARK
CMO
In this 45-minute session, we're looking at the fundamental shifts reshaping creator marketing – from how brands build strategies and creative ideas to what becomes valuable when AI makes content almost limitless.


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